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Social media went into a tizzy after music producer Tesher, who is also known for his chartbuster hit track ‘Jalebi Baby’, dropped his new song titled ‘Jacquemus’. For the unversed, ‘Jacquemus’ is actually a luxury label known for their unique styled handbags.
Funnily, it caught the eye of Tesher during a store visit in London. Talking to IANS about the title of the track, which he found difficult to pronounce, Tesher said: “The story goes: I was in London last year and was in a store… They have a little small section of brands. There is a Louis Vuitton section and then a Prada section. So, there was a section, and it said Jacquemus. I am looking at this word, and I am like, ‘how do you pronounce this’.”
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“I couldn’t understand how people could say that word,” Tesher said with a laugh. “Then I walked into the section with a friend, and they had these bags, not just any bags, strangely shaped and interesting bags, and I was just so enthralled by it. The name was really different, and the bags were really cool.”
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Coming back to Toronto, Tesher was working on his new track, which is out now and he found the word interesting.
He said: “Fast forward one month, I am back in Toronto and just working on music, and I make the beat for the song that is now Jaquemus. I was freestyling lyrics, and it came to my head, ‘Jaquemus bag she kept on a tag…’ because I just wanted to paint an image of what would make a girl the most girl in the club, and I purposely miss pronounced the name just because it sounded better.”
“That is actually the real story of why I have a song named after a woman’s handbag.”
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