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Luv Ka The End plot: Shraddha Kapoor realises that the man she loves, Taaha, is a womaniser who doesn’t love her although he pretends to be madly in love with her. She decides to teach him a lesson and sets out to do so with her friends. For more, read the full review.
Business rating: 1 star
Star cast: Shraddha Kapoor, Taaha Shah, Pushtie S., Sreejita De.
What’s Good: The dialogues; the songs; the acting.
What’s Bad: The childish tricks Rhea and her friends play on Taaha; absence of an emotional base.
Verdict: Luv Ka The End will not be able to do much at the box-office.
Loo break: Not really.
Watch or not?: It’s modern and young. Watch it for the youthful experience.
Y-Films’ Luv Ka The End (UA) is the story of two classmates, Luv Nanda (Taaha Shah) and Rhea (Shraddha Kapoor). Luv is the son of a billionaire and he is quite a charmer. Rhea loves Luv and even dreams of marrying him. Rhea’s 18th birthday is around the corner and Luv wants to seal their relationship by getting physical with her on the eve of her birthday. At first reluctant, Rhea relents when she feels, Luv is her future.
But hours before the two can get physical, Rhea realises to her horror that Luv does not love her but wants to sleep with her only to add to his list of conquests. She also learns that he is a member of the Billionaire Boys Club (BBC) website which gives points to rich boys according to their love and sexual conquests. Luv has even put up his date with Rhea on the website and has announced that he’d be sleeping with her that night.
At first heartbroken, Rhea soon gathers herself and decides to teach Luv the lesson of a lifetime. She and her two friends – Jugs (Pushtie S.) and Sonia (Sreejita De) – now set out to deprive Luv of his four C’s – car (imported), cash, charm and chamchas. They damage his expensive car, steal his credit cards, put itching powder and glue on his underwear while he is in the bathroom and send crazy messages to his chamcha-friends. Luv, who is on a date with another classmate, Natasha Oberoi (Riya Bamniyal), because Rhea has pleaded her inability to go out with him, cuts a sorry picture of himself in front of her (Natasha) when he finds that his credit cards are missing and he doesn’t have a car to take her out. The itching powder also puts him in a spot when he is out with Natasha.
Luv soon learns that Rhea is the culprit and he decides to teach her a lesson. Luv, Rhea, Jugs, Sonia and all the other friends meet at Golu’s (Errol Peter Marks) house for a party where star Freddy Kapoor (Ali Zafar in a special appearance) is to perform live. Since Rhea had told Luv that the two could get physical after this party, she plays along when Luv takes her to a room, little realising that Luv is aware of the games she has been playing.
What happens thereafter? Is Luv able to take advantage of Rhea? Or do Rhea and her friends prove to be smarter? The climax answers these questions.
Luv Ka The End Review – Story & Screenplay
While Ashish Patil’s story is quite interesting, the screenplay, penned by Shenaz Treasurywala and Roye Seagal, is juvenile and implausible. The games Rhea, Jugs and Sonia play on Luv are childish and, therefore, do not have the desired impact at many places. The mission which Rhea undertakes is difficult but she and her friends are able to accomplish everything they plan, so easily that it would appear as if the almost impossible task were child’s play. It is for this reason that the exhilaration, which the audience ought to experience when Rhea gets even with Luv, does not happen. No doubt, some scenes are entertaining and interesting but it does appear that everything’s pretty simple for Rhea and her friends. And this, when Luv is the supremely influential guy!
The climax, in which Luv and Rhea are locked in a room, looks too convenient to be true. Rhea almost agrees to have her hands tied up to the bed by Luv when actually she sets out to tie his hands up, to teach him a lesson. Why does she agree so easily? Jugs and Sonia, who are outside the room, eavesdropping, decide to run away from there when they should’ve been helping their friend who was in distress. Why do they want to run away? The friends partying in the hall are able to watch on television the happenings in the bedroom, thanks to hidden cameras placed inside but still, nobody does anything to stop Luv’s sexual advances on the helpless Rhea. Why? In other words, the climax is not only very convenient, it is also contrived and confused.
Dialogues, penned by Shenaz Treasurywala, Roye Seagal and Nikhil Vyas, are interesting and very youth-oriented. In fact, the dialogues, spoken in the language of the city youth, are better than the screenplay.
The film holds appeal only for the youth, that too, living in the cities, because the whole concept of bragging about sexual conquests on an Internet website would be alien to the audience living outside the big cities. However, because the tricks played by Rhea and her friends are more childish than sensible, even the youngsters may not really enjoy the drama in its entirety.
Luv Ka The End Review – Performances
Shraddha Kapoor does well. She performs very confidently and impresses in her second film. Taaha Shah makes a fairly impressive debut. He has screen presence, suits the character and acts with an air of confidence. Pushtie S. is superb as Jugs. Sreejita De does well as Sonia. Jannat does a confident job as Rhea’s little sister, Minty, but the dialogues she is made to mouth don’t suit her age and, therefore, irritate after a while. Errol Peter Marks is cute. Meherzan B. Mazda looks handsome and does justice to the character (Timmy) he plays. Riya Bamniyal leaves a mark. Mahabanoo Mody Kotwal passes muster. Meher Acharya Dar is good in the role of Rhea’s mother. As Rhea’s father, Arjun Sablok fills the bill. Archna Pooran Singh is loud but effective as Sonia’s vain mother. Ali Zafar is endearing as Freddy Kapoor. Shenaz Treasurywala is alright. Rahul Pardasany (as Karthikeyan) is effective. Bumpy (as Rahul’s father), Mickey Makhija (as Luv’s father), Lavanya Jain (as Maya) and Neha Gehlot (as Tara) lend the necessary support.
Luv Ka The End Review – Direction
Bumpy’s direction, like the script, is for the youth in the big cities mainly. However, the entire drama looks farcical and without an emotional base. Ram Sampath’s music is good but not hit. ‘Freak out’ is the best number and its picturisation (by Hitesh Kewalia and Nupur Bhargava) is also novel. The mutton song, Tonight, Fun funaa and the title song are fast-paced and quite entertaining. Amitabh Bhattacharya’s lyrics go well with the mood of the film. Adil Afsar’s camerawork is nice. Saurabh Kulkarni’s editing is sharp.
Luv Ka The End Review – Komal Nahta’s Verdict
On the whole, Luv Ka The End is interesting in parts only but the childish pranks of Rhea and group will not be appreciated even by the target audience – youth in the cities. At the box-office, it will not be able to do much.
