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After releases in some international markets in August, Christopher Nolan’s Tenet has now released in the US market. The John David Washington-Robert Pattinson has also got its CBFC certificate and will release in India soon.
Tenet has been in the news a lot with regards to its release dates being postponed. Over the last couple of months, reports have suggested that Nolan has played an active part in deciding when Tenet will release in theatres. But it seems that those reports were only hyped. Warner Bros. CEO Ann Sarnoff has rubbished these claims calling it ‘overstated.’
In a recent interview with The Hollywood Reporter, Ann Sarnoff spoke opened up about ‘controlling’ Tenet director, Christopher Nolan was. She said, “It’s overstated. Let me share with you the process that we went through. Right when COVID struck, we started looking at alternative ways to think about movie releases. On the Scoob! front, we decided to release it on PVOD. Families were sequestered together and wanted more content. We are very happy with the results. A few weeks later it debuted on HBO Max, where we were very happy with the results as well.”
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Continuing further, Ann Sarnoff said, “On the Tenet front, we also had a finished movie, which we are very proud for people to see. As the summer unfolded, we started thinking about more innovative ways of releasing the movie. What if we didn’t put everything up front toward the opening weekend? Theatres were very upfront about saying they could give us three to four times as many screens as normal. So that started to change our thinking. We are happy with where we are. Some markets still aren’t open, but it is a marathon and not a sprint.”
Tenet stars John David Washington, Robert Pattinson, Elizabeth Debicki, Dimple Kapadia, Aaron Taylor-Johnson, Clémence Poésy, Michael Caine, Himesh Patel, and Kenneth Branagh. The film released in select US cities yesterday and will release in China today.
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