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After collecting 5.49 crores on Friday, Sara Ali Khan and Vicky Kaushal’s Zara Hatke Zara Bachke Box Office numbers have further grown on Saturday, what with 7.20 crores more coming in. This is again a very good number for the film as otherwise mid-budget films have hardly been collecting post-pandemic, barring a film or two.
Moreover, growth like this further sets the stage for Sunday to further see an increase in numbers and though a double-digit score would be ideal, for now, the film should settle around 8.50-9 crores at least today.
A certain section of trade is ‘entirely’ attributing Zara Hatke Zara Bachke’s decent run at the box office to the ‘Buy-One-Get-One-Free offer’ which is currently going for the film. That’s a wrong assumption to make because, in the last 6-9 months, there have been different kinds of offers that have been introduced for multiple films.
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Sometimes it was reduced ticket prices; sometimes, it was flat Rs. 100 ticket. Sometimes it was a different offer for weekday tickets, sometimes it was a ‘cinema day’ offer. However, it hardly worked for any film, barring Pathaan and Brahmastra. However, for new movies, there was just no momentum created despite offers. The same could have happened for Zara Hatke Zara Bachke, but then the offer worked for the film because it was also being liked.
It’s now time to see where the film head from here. So far, the film has collected 12.69 crores and a weekend of 21-22 crores is given. Since there is no major release next week, it would be a free run for the film until the release of Adipurush on 16th June to go out there and make the most of it.
Note: Box office numbers are based on estimates and various sources. Numbers have not been independently verified by Koimoi.
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