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The Lunchbox was made on a minimal budget of 10 crores. The film with a strong storyline and fabulous actors has surprisingly put up quite a good show at the domestic box office. By the end of its 3rd week, the film has raked up a total collection of 22.21 crores, earning off a total profit of 12.21 crores at the domestic box office.
The film’s profit rate stands at 122% and with that it has beaten the profit rates of Bhaag Milkha Bhaag, Chashme Baddoor and Kai Po Che!. The film has commercially done unexpectedly well despite catering to a specific elite intelligentsia section of the audience!The multiplex crowd seems to have appreciated the film excessively because of which the film is still performing well despite being overshadowed by more commercial flicks like Grand Masti and Phata poster Nikhla Hero!
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Koimoi.com Bollywood Box Office – 2013 Movies With Best ROI
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(all-India net collections) (in Rs. crores)
Koimoi analyses the profit and loss measures of each film that is released, keeping a close eye on the investments made on it. The profit margins of the films are calculated on the basis of the film’s return on investment (ROI). ROI is calculated by the number of times a movie earns over its production and marketing costs. Contrary to popular belief, 100 crore club is not the index of profit or success. But it is the ROI the film garners that makes it lucrative of profit incurring as a venture!
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|
ROI Rank |
Movie Name |
Producer |
Cost* (Crores) |
Lifetime India BO (Crores) |
ROI |
ROI multiples |
|
1 |
Vishesh Films/T-Series |
12 |
85.40 |
73.40 |
612% |
|
|
2 |
Dharma/UTV |
45 |
190 |
145 |
322% |
|
|
3 |
UTV |
12 |
46 |
34 |
283% |
|
|
4 |
Excel Entertainment |
11 |
36.50 |
25.50 |
232% |
|
|
5 |
Indrakumar and Ashok Thakeria |
31 |
101.80 |
70.80 |
228% |
|
|
6 |
Red Chillies Ent. & UTV |
75 |
226.70 |
151.70 |
202% |
|
|
7 |
Vishesh Films/Fox Star |
7 |
20 |
13 |
186% |
|
|
8 |
Fox Star |
12 |
32 |
20 |
167% |
|
|
9 |
Shootout At Wadala | Balaji/White Feather Films | 26 | 62 | 36 |
138% |
|
10 |
The Lunchbox | Dharma/UTV | 10 | 22.21* | 12.21 |
122% |
|
11 |
Bhaag Milkha Bhaag | Viacom 18 & ROMP | 50 | 102.50 | 52.5 |
105% |
|
12 |
and |
UTV and Viacom 18/Shomaker |
25 and 20 |
50 and 40 |
25 and 20 |
100% |
*Costs are based on Assumptions and Estimates
Also Check Out Our:
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Koimoi Top 10: Box Office India 2012
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