The Lunchbox was made on a minimal budget of 10 crores. The film with a strong storyline and fabulous actors has surprisingly put up quite a good show at the domestic box office. By the end of its 3rd week, the film has raked up a total collection of 22.21 crores, earning off a total profit of 12.21 crores at the domestic box office.

The Lunchbox, Bhaag Milkha Bhaag, Kai Po Che! and Chashme Baddoor
The Lunchbox, Bhaag Milkha Bhaag, Kai Po Che! and Chashme Baddoor

The film’s profit rate stands at 122% and with that it has beaten the profit rates of Bhaag Milkha Bhaag, Chashme Baddoor and Kai Po Che!. The film has commercially done unexpectedly well despite catering to a specific elite intelligentsia section of the audience!The multiplex crowd seems to have appreciated the film excessively because of which the film is still performing well despite being overshadowed by more commercial flicks like Grand Masti and Phata poster Nikhla Hero!

Koimoi.com Bollywood Box Office – 2013 Movies With Best ROI

(all-India net collections) (in Rs. crores)

Koimoi analyses the profit and loss measures of each film that is released, keeping a close eye on the investments made on it. The profit margins of the films are calculated on the basis of the film’s return on investment (ROI). ROI is calculated by the number of times a movie earns over its production and marketing costs. Contrary to popular belief, 100 crore club is not the index of profit or success. But it is the ROI the film garners that makes it lucrative of profit incurring as a venture!

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ROI Rank

Movie Name

Producer

Cost* (Crores)

Lifetime India BO (Crores)

ROI
(BO less cost)
(Crores)

ROI multiples
ROI/COST%

1

Aashiqui 2

Vishesh Films/T-Series

12

85.40

73.40

612%

2

Yeh Jawaani Hai Deewani

Dharma/UTV

45

190

145

322%

3

ABCD

UTV

12

46

34

283%

4

Fukrey

Excel Entertainment

11

36.50

25.50

232%

5

Grand Masti

Indrakumar and Ashok Thakeria

31

101.80

70.80

228%

6

Chennai Express

Red Chillies Ent. & UTV

75

226.70

151.70

202%

7

Murder 3

Vishesh Films/Fox Star

7

20

13

186%

8

Jolly LLB

Fox Star

12

32

20

167%

9

Shootout At Wadala Balaji/White Feather Films 26 62 36

138%

10

The Lunchbox Dharma/UTV 10 22.21* 12.21

122%

11

Bhaag Milkha Bhaag Viacom 18 & ROMP 50 102.50 52.5

105%

12

Kai Po Che!

and

Chashme Baddoor

UTV

and

Viacom 18/Shomaker

25

and

20

50

and

40

25

and

20

100%

*Costs are based on Assumptions and Estimates

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