Can Ramleela Overtake Chennai Express’ Profit Rate?

- November 28, 2013 | 12:14 PM IST

Ramleela after witnessing a pompous entry into the 100 crore club, has so far made a lifetime income of 101 crores at the domestic box office. The film that was made on an estimated budget of 35 crores, has so far raked up a profit of 66 crores. Taking the film profit rate to 188%, the film has surpassed Jolly LLB and Murder 3‘s Profit Rate as well at the box office.

Ramleela and Chennai Express Movie Poster

However, it is a challenge for the film to surpass the profit rate of Chennai Express. Having the inherent advantage of being a Shah Rukh khan starrer and a Rohit Shetty directorial, the film with a lifetime run of 226.70 crores, garnered a profit rate 202%. Though the mark won’t be extremely difficult for Ramleela, but given that it will be entering its third week, there is a good chance that the film will fail to beat Chennai Express‘ profit.

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Koimoi.com Bollywood Box Office – 2013 Movies With Best ROI

(all-India net collections) (in Rs. crores)

Koimoi analyses the profit and loss measures of each film that is released, keeping a close eye on the investments made on it. The profit margins of the films are calculated on the basis of the film’s return on investment (ROI). ROI is calculated by the number of times a movie earns over its production and marketing costs. Contrary to popular belief, 100 crore club is not the index of profit or success. But it is the ROI the film garners that makes it lucrative of profit incurring as a venture!

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ROI Rank	Movie Name	Producer	Cost* (Crores)	Lifetime India BO (Crores)	ROI (BO less cost) (Crores)	ROI multiples ROI/COST%
1	Aashiqui 2	Vishesh Films/T-Series	12	85.40	73.40	612%
2	Yeh Jawaani Hai Deewani	Dharma/UTV	45	190	145	322%
3	ABCD	UTV	12	46	34	283%
4	Fukrey	Excel Entertainment	11	36.50	25.50	232%
5	Grand Masti	Indrakumar and Ashok Thakeria	31	102.50	71.50	231%
6	Chennai Express	Red Chillies Ent. & UTV	75	226.70	151.70	202%
7	Ramleela	SLB Films/Eros International	35	101.00*	66.00	188%
8	Murder 3	Vishesh Films/Fox Star	7	20	13	186%
9	Jolly LLB	Fox Star	12	32	20	167%
10	Shootout At Wadala	Balaji/White Feather Films	26	62	36	138%
11	The Lunchbox	Dharma/UTV	10	22.21	12.21	122%
12	Krrish 3	Filmkraft	115	239.40*	124.40	108%
13	Bhaag Milkha Bhaag	Viacom 18 & ROMP	50	102.50	52.50	105%
14	Kai Po Che! and Chashme Baddoor	UTV and Viacom 18/Shomaker	25 and 20	50 and 40	25 and 20	100%