Aashiqui 2, ABCD, YJHD Have More Than 200% Profits At The Box Office – 2013

- June 11, 2013 | 9:00 AM IST

Bollywood at the end of the day is one of the most booming businesses in this country. Providing livelihood to many, and entertainment to many more, the index of success can be varied. Many considered critical acclaim to be most important and others think revenue matters more. From business perspective, it is the profits earned that matters the most.

While Aashiqui 2 still managed to be prime most in terms of profits it has incurred, Dharma Productions’ new film has already managed to be an overwhelming hit at the box office. The black horse this year, Aashiqui 2 has seen a profit margin of 583% and with that the film tops the ROI (Return On Investment) List.

Aashiqui 2 And Yeh Jawaani Hai Deewani Movie Poster

UTV’s decision to invest on India’s first dance film ABCD starring maverick Prabhu Deva paid them off well. The film records the second highest profit margin of 283%.

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While Ranbir Kapoor starrer YJHD is not even close to wrapping up the film’s lifetime collections, it already has a profit margin of 202% which indeed is commendable!

The film going by its great pace at box office and tremendous likeability factor will surely cause more ripples on the Koimoi ROI list in the weeks to come!

Meanwhile, check out the list, for your reference, right here:

Koimoi.com Bollywood Box Office – 2013 Movies With Best ROI

(all-India net collections) (in Rs. crores)

Koimoi analyses the profit and loss measures of each film that is released, keeping a close eye on the investments made on it. The profit margins of the films are calculated on the basis of the film’s return on investment (ROI). ROI is calculated by the number of times a movie earns over its production and marketing costs. Contrary to popular belief, 100 crore club is not the index of profit or success. But it is the ROI the film garners that makes it lucrative of profit incurring as a venture!

ROI Rank	Movie Name	Producer	Cost* (Crores)	Lifetime India BO (Crores)	ROI (BO less cost) (Crores)	ROI multiples ROI/COST%
1	Aashiqui 2	Vishesh Films/T-Series	12	82	70	583%
2	ABCD	UTV	12	46	34	283%
3	Yeh Jawaani Hai Deewani	Dharma/UTV	45	136	91	202%
4	Murder 3	Vishesh Films/Fox Star	7	20	13	186%
5	Jolly LLB	Fox Star	12	32	20	167%
6	Shootout At Wadala	Balaji/White Feather Films	26	62	36	138%
7	Kai Po Che!	UTV	25	50	25	100%
8	Chashme Baddoor	Viacom 18/Shomaker	20	40	20	100%