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Sidharth Malhotra is going all out for the promotions for his upcoming action thriller, Yodha. The film is nearing its release and will entertain fans starting March 15, 2024. The makers have been pulling off some unique marketing strategies; the latest is a collaboration with Battlegrounds Mobile India (BGMI). Scroll below for all the exciting details!
Earlier, the Yodha team surprised viewers with a never-seen-before trailer release. During a flight from Mumbai to Ahmedabad, Sidharth Malhotra, Karan Johar, and the star cast unveiled the promo in the air. The pre-release buzz has been favorable so far. With a few more days to go, one can expect the advance booking for opening day to start on a fantastic note.
Yodha X BGMI
In a recent update, Yodha has collaborated with PubG mobile, a battle royal game that is viral among the youth. Sidharth Malhotra has entered the universe in a unique way. Fans will be able to spot him on the banners and other materials inside Battlegrounds India (BGMI).
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A promotional picture has also been shared. It features Sidharth Malhotra as Yodha, standing next to a masked BGMI player. “One commando, one hijack, countless secrets,” reads the text on the picture. Dharma Productions has clearly knocked it out of the park with its promotional strategies.
Take a look at the promo below:
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More about Yodha
Yodha stars Raashii Khanna as the leading lady. The film also stars Disha Patani and Ronit Roy in pivotal roles. The action thriller was written and directed by Sagar Ambre and Pushkar Ojha.
Recently, Raashii Khanna shared her excitement for Yodha: “I have always wanted to be an IAS officer, and I think destiny brought me into cinema. I was very lucky to play this role because I saw that side! I play the role of a government official who is responsible for negotiations. There was always this intensity on set, while reading the script they said that you’re the “lady YODHA” on ground who’s negotiating and I realised the importance of communication, and how important it is in such situations. So there is a lot I take away from this film.”
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