Tanu Weds Manu: Not Affected By Cricket?

What do you recommend cinemas should do in the coming weeks as there are no major releases because of World Cup cricket matches going on?
Cut down on their shows and save on variable costs, at least!

Since there aren’t major releases this month, will the April releases benefit because the public will be hungry for films then?
Yes, they will get some benefit but they will click only if they have intrinsic merits, not otherwise!

If cricket affects films, how has ‘Tanu Weds Manu’ clicked at the box-office?
A successful film knows no opposition. Cricket badly affects box-office collections of weak films, not of good films. The box-office performance of Tanu Weds Manu would’ve been better without the opposition of cricket matches, of course, but it survived in spite of the matches because it was liked by the public.