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The advertising business thrives on film stars endorsing their products, especially cold drinks. It’s a symbiotically beneficial to both parties, mutually improving their brand value as well as popularity. In the last few years, perhaps the most popular advertisements in the market have been delivered by cold drink companies mainly Coca Cola and Pepsi.
Coming out of huge advertising banners like Ogilvy and JWT, the best cold drink advertisements in the market are branded by stars! The most striking ones etched in our memories would be Aamir Khan’s multiple disguised avatars on Coke ads and the SRK-Rani-Kajol ad of Pepsi.
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Stars mostly have their well defined brand loyalties. While Aamir Khan has largely been the face of Coca Cola India, Shah Rukh Khan has remained ‘bubbly’ with Pepsi. Recently, Pepsi also signed the enigmatic pair of Ranbir Kapoor and Priyanka Chopra to give their brand a more youthful look, and a youth oriented approach.
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Hrithik Roshan and Aishwarya Rai whose sizzling chemistry is one of the most unforgettable ones in Bollywood tried a similar vein with endorsing Coca Cola. Thumbs up has belonged to our daredevil men, Khiladi Akshay Kumar and Dabangg Salman Khan.
With summer almost here, KoiMoi brings to you the most striking cold drink advertisements of this year.
This ad is an inbred hit. SRK playing an ordinary soccer playing chap gulps down his delicious drink after a harrowing practice session. There is a clear attempt to portray SRK in a more regular man’s set up minus his star-like demeanor, keeping the focus maintained on the product. Trying to widen the target group of the brand, SRK has been smartly and charmingly used in this ad.
Katrina’s new slice ad is rather less lustful compared to the previous seductive Aamsutra ones. Playfully made, the advertisement is going to be a hit this summer simply for its infectious energy. The advertisement clearly scores Slice higher than all its contemporaries, making this ad a very confident one.
The most striking ad of recent times, Saif is seen dancing in his pajamas with his bestie Appy Fizz and a few immensely gorgeous women. Saif looks his hottest best in the straight out of bed, ruffled hair look. This ad will score merely for Chote Nawab’s hot looks!
He tickled our funny bones in Delhi Belly with a hilarious rock number abusing in not so modest terms, the woman who dumped him. Rendering the same simplistic humor in the ad, he is back endorsing Blue Energy drink. The drink makes this stand up comedian more quirky for sure.
With a series of innovative advertisements doing well without well known faces, the aerated drinks companies have always used stars to endorse their products. Somehow relating these drinks without the stars would be unimaginable.
2013 has a host of such star studded advertisements, bringing home to us their specific bottle of delight. All the more reasons to Stay Summer-licious this year!
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