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Yesterday, The Khan v/s Kumar battle gained a new level when Coca Cola India Pvt Ltd roped in Salman Khan as their new brand ambassador for the year. Salman, who ousted many a Khans in the Bollywood arena preceded over Khiladi Kumar as the new face of the company’s quality beverage products. Salman’s being signed by the brand ‘once again’ and one should remember the iconic Thums Up montage with Sunil Shetty and Salman Khan fighting over a bottle of the drink. This time, this is more like a homecoming of the victor.
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Not just that, Salman known to be mastermind business player also had an exclusive deal with the company which has signed an agreement with Salman’s charitable organization Being Human. The two organizations are hereby working on a joint project to ensure community welfare and sustainability all over the nation.
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Salman, who grew up on the soft drink he endorses now, was previously seen doing some dare devil stunts for the Mountain Dew campaigns and is excited about his new association with the Thums Up group. Salman, who is known to be the King of the masses caters to all age groups and socio-economic strata, was chosen to enhance the drink’s popularity with his universal appeal and disarming candour. Salman, on the other hand, has also agreed to engage in some humanitarian work involving consumer activation and marketing of the product too.
Being Human, his foundation that aims at providing the basic amenities and education to the poor and the less deserving ones would be seen promoting educational campaigns and Career Development Centers, with Salman being at the helm of all activities.
Salman’s career graph which had shown an inspiring steep growth with his back to back blockbusters has been ably supported by his endorsement charts, which is on its way to an earth shattering advancement. Bollywood’s Dabangg Khan’s kitty is full with a number ofmasaledaar films and some lucrative brand deals! With his gaining popularity and box office successes being the sole reason to catapult this tinsel town’s once-upon-a-time bad boy to roads of glory.
Salman, the brand surely has packed in quite the punch now; companies are willingly encashing on them for their benefits and how!
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