Prakash Jha's Aarakshan Will Gain From Controversy

Koimoi.com Editor Komal Nahta tackles difficult questions from readers every Monday. This week he talks about the controversy surrounding Aarakshan and also why multiplex ticket rates are not likely to go down anytime soon.

Will the present controversy surrounding Prakash Jha’s Aarakshan adversely affect the film’s boxoffice prospects when it is released on 12th August?
– If anything, the controversy will add to the box-office prospects of the film. Controversy helps rather than harms.

First, it was Khichdi the TV serial which got made into the film Khichdi The Movie. Now, Office Office has been made into the film Chala Mussaddi – Office Office. Will we see more such television serials being converted into feature films?
– It may not become a trend, if that’s what you are trying to arrive at. And basically, it is not that the two TV serials have been converted into films; the films have fresh screenplays written for them.

Why do multiplexes not understand that screening small films at lower admission rates would be a better option than keeping the rates fixed? At least, the footfalls will increase at the lower admission rates. Don’t they want to increase their business?
– Maybe, the multiplexes feel, the benefit of reducing admission rates may not be as much as it ought to be.

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