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Advertisements are 30 second short films and probably after Amitabh Bachchan and Aamir Khan, the only actor who takes his advertisements with as much seriousness is Ranveer Singh. Rapping about sex was pretty revolutionary and suddenly the intelligentsia sat up to notice the guy even better. What drives Ranveer’s seriousness for advertisements? They add to his repertoire of work opines the actor.
Ranveer explained, “I go after everything with as much zeal. I am not the kind of actor who doesn’t care about ads. ‘Kaun se din pe hai and kitney paise hai’ cannot drive me. It’s part of an actor’s equity. I am seen in a certain avatar. Advertising also asks for an actor to bring something significant to the table. It’s my responsibility to ensure that my audiences get something from my 30 second ad, and find it memorable.”
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There were rumors about how Ranveer Singh is not an easy person to work with. The actor has been labelled difficult and interfering by many. Singh cleared and air and added, “Rumors spread by rival management firms suggest that I am difficult to work with and I creatively interfere. That is not the case. I never creatively interfere, whatsoever is the case. As much as creative person I am, I understand the same about anyone I am working with. I never told directors that you are wrong and it should be my way. If asked, I will give my opinion. At the same time, I will never get into something that isn’t creatively exciting or challenging. Fortunately I do things for the love of it and never for the money. My dad told me recently, you are gaining popularity which has reached a certain level but you aren’t making as much money as much people think you are making. The money is not coming. People assume you are doing pretty well. But the money you are getting is not warranting that. So I have never done things for money. I will get paid less but do creatively challenging things. To be successful is to live life on your own terms.”
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With too many well fleshed out characters and big films in his kitty, Ranveer Singh is clearly in a professionally satiating space. With Ching’s and Durex ticking off to be big hits and his next film Kill Dill releasing in November, the actor is clearly going through a high point in his career.
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