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Announcing the 56th Idea Filmfare Awards 2010, Bollywood actress Katrina Kaif lit the ceremonial lamp along with Jitesh Pillaai – Editor, Filmfare and Rajat Mukarji, Chief Corporate Affairs Officer, Idea Cellular.
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Looking irresistable in a nude, shimmery Rocky S dress, Katrina said that she was pleasantly surprised when asked to inaugurate the award ceremony and promptly cancelled all prior engagements to accommodate the event.”The Filmfare Awards’ night is most coveted and magical,” said the hottie who plays Sheila in the upcoming Tees Maar Khan. The actress, who hasn’t won a Filmfare Award yet, added, “If I were to be on the jury of Filmfare Awards 2010, I’d say it’s a seriously tough year with films like Dabangg, My Name Is Khan, Raajneeti, Guzaarish, Golmaal 3 and others in the fray.”
Extending its support to Filmfare for the third consecutive year, Rajat Mukarji, chief corporate affairs officer, Idea Cellular, said, “The 56th Idea Filmfare Awards will reach millions of Indians through the mobile platform provided by Idea Cellular. This year, with 3G coming, you can look forward to more content and results of the awards.”In yet another first, public voting on the mobile platform will partly contribute to determining the winner of ‘The Best Debut Female’ Award.
The Filmfare Black Lady remains the coveted award for every Bollywood actor, director and producer. From its inception in the early 1950’s the awards have remained a memorable and entertaining show within the fraternity.
The 56th Idea Filmfare Awards 2010 will be held on the 29th January 2011, at Yashraj Studios, Mumbai.
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