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Alia Bhatt is all set to win over the hearts of the audience and this time with the one and only Shah Rukh Khan in Gauri Shinde’s directorial next Dear Zindagi.
Going the unusual way for promotions, the film’s first look poster was launched yesterday with a quirky twist.
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The poster features the vibrant Alia, who plays the protagonist in the film, along with Shah Rukh Khan. The friendly, playful vibe between the two is palpable as they pose with bicycles in the poster.
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SRK and Alia’s unconventional casting and the evident camaraderie are certainly generating a great deal of interest amongst the audience.
The vivacious actress took to Twitter to voice some questions she had from life, in short videos which she addressed to #DearZindagi. She got her life answers from none other than Shah Rukh Khan, who’s known for his quick wit. The answers which Shah Rukh Khan gave, left everyone with a smile. The poster was launched following the Twitter banter, which started yesterday, between the two stars.
This approach adds to the innovative marketing strategies that Red Chillies Entertainment has been known for.
#DearZindagi, What’s up with this Monday? @iamsrk pic.twitter.com/A5xOH23okb
— Alia Bhatt (@aliaa08) October 17, 2016
.@aliaa08 maybe the promise of another better day, will quell the Monday blues. Anything else???#DearZindagi pic.twitter.com/f0yPdY2dNS
— Shah Rukh Khan (@iamsrk) October 17, 2016
#DearZindagi, This Tuesday isn’t working for me!! @iamsrk pic.twitter.com/Zi7wQ1nmyw
— Alia Bhatt (@aliaa08) October 18, 2016
This @aliaa08 has no sense of timing. But I have to answer her….wherever I am. Hope the poster helps. #DearZindagi pic.twitter.com/VuNfdbj3dM
— Shah Rukh Khan (@iamsrk) October 18, 2016
The movie is slated to release on 25th November, 2016.
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