‘Diwali Release Can Increase Business By 15-20%’

- October 23, 2011 | 12:46 PM IST

Koimoi.com Editor Komal Nahta answers your Bollywood queries. To ask a question, follow Komal on Twitter or comment below.

Why is Diwali traditionally considered a good week to release films? After all, many films released on Diwali have also bombed?
Komal Nahta: Merely releasing a film on Diwali cannot ensure its success. But if a film has the merits, its business can go up by 15-20 per cent because of release in the Diwali week when the festive occasion prompts people to spend money on entertainment. Besides, people have better spending power during Diwali as a lot of companies give annual bonus on Diwali.

A lot of industries rework on their products if they don’t sell. Why can’t films be reworked on if they flop?
Komal Nahta: In that sense, films don’t get a second chance!

With a success ratio of just 15-20 per cent, does it mean that the majority of film people don’t know the industry they are a part of, well enough?
Komal Nahta: They know the industry but not the constantly changing public tastes and preferences.

Komal Nahta, the Editor of Koimoi.com, is Bollywood’s most trusted trade analyst & film reviewer. You can follow him on Twitter and check out his Video Blog.