Initialwala Hero: A good opening of a film ensures that it will, very likely, sail safe, at least. If not, an exciting start can ensure that losses, if any, would be reduced. That is why, heroes are bifurcated into two types: the initial wala is the one whose name guarantees an opening to his starrers; the other is the ‘cold’ hero whose films don’t take a start, but may pick up later by word of mouth. Shah Rukh Khan and Salman Khan are initial wala heroes while Akshaye Khanna and Ritesh Deshmukh are not initial wala heroes.
