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Ajay Devgn has signed a Rs 400 crore pact with Star India by which he has bought exclusive satellite rights for all his releases till 2017.
Star India is heavily interested in making these deals with famous Bollywood stars. Last month Salman Khan signed a similar pact with Star. Both Salman and Ajay are confident of this move going by their recent successes. Being a part of the prestigious 100 crore club, they both have 4 of their films crossing 100 crores. The 100 crore films have an obvious better brand value and hence is a safe deal for Star India.
Ajay Devgn who is currently shooting in Bhopal for Prakash Jha’s film Satyagraha is quite confident of his investment. He appreciates the transparency of business these days, which makes investing a wise and tested process.
This move of Devgn will increase the chances of him getting more projects, as the deal which is valid for a 5 year tenure, will benefit the producers heavily. The deal will include at least 10 of the actor’s films spanning over the next 5 years. The deal will save the producer at least 35% of the production cost, which will turn out to be beneficial for them in the long run.
Devgn isn’t on a social service spree at all, just a tremendously beneficial contract, which will benefit both producers and him equally. He will reserve for himself a fixed amount of profit share. But his deal will eventually result in a better working relation between him and his producers.
Star India has 18 of his earlier films besides the ones he is currently working on. Devgn has a host of films lined up, all of which Trade Analysts have predicted will be superhits. His upcoming ventures are Sajid Khan’s Himmatwala, Prakash Jha’s Satyagraha, Prabhu Deva’s action film, followed by Singham 2 which is set to go on floors later this year.
Star India’s COO Sanjay Gupta confirmed that this deal has a great strategic value for Star. Despite the multiplexes and other screens, India still has a far reaching television audience for whom premier of important films is crucial. Each premier records a minimum of 30 crore viewers. Gupta added that this move also buys them more advertisers. Television Premier of successful films helps in increasing their Television Rating Points heavily. Movies add around 30% of Gross Rating Points for Star, which is noticed rather conspicuously by advertisers.
Last three Ajay Devgn premiers have recorded an average of 6.2 TRPs which assured Star India of Devgn’s current market value making this deal feasible for them, if not profitable. On the other hand, Ajay who has created a market record with four films in 100 crore club, has made a smart move to harvest further his present popularity with both audiences and his producers.
