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Join Us2nd April 2004 – She came, she oozed oomph, and she conquered. This was the day when Mahesh Bhatt and Mukesh Bhatt gave director Anurag Basu a task i.e. to go ahead and make an unabashed erotica, the kind that Indian audience had never seen before on the big screen in a property commercial set up. While Emraan Hashmi, Bhatts’ new found blue eyed boy, was the hero turned antagonist, the lady roped in for the central protagonist part was Mallika Sherawat.
The film’s promo was shocking enough and when Anu Malik’s songs arrived, they turned into instant chartbuster. ‘Bheege Hoth Tere’ turned out to be an anthem and ‘Kaho Na Kaho’ is heard till date. With Mallika Sherawat bringing on the right mix of sensuality and sexuality like never before when it comes to a Hindi film heroine, a star was born. Emraan Hashmi had a starry quality to him which was lapped up and Ashmit Patel was sincere too. Audience came in hordes and what made the film a superhit was the fact that it worked not just in the interiors but also multiplex hopping urban audiences, what with couples too loving what they saw.
No wonder, commercially it turned out to be a major winner for Vishesh Films. It went past the magic mark of 1 crore on the first day and that too back in 2004. Furthermore, it crossed 5 crores in its first week which took care of the entire budget of the film. Later, it went on to triple the investment with a lifetime in excess of 15 crores, hence turning out to be a solid success. In today’s times, such theatrical revenue would qualify the film to be a blockbuster.
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Success of Murder resulted in Murder 2 and with Emraan Hashmi in the lead, that film was a solid hit too. Murder 3, though well made with Randeep Hooda, couldn’t work though and that marked the end of the franchise.
Incidentally, Bhatts and Mallika Sherawat had a fallout after Murder and they never worked together again.
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