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India may not be making too many animation films, but the audience will get two such films this summer. One, of course is Dharma Production’s Koochie Koochie Hota Hai, inspired by the banner’s own Kuch Kuch Hota Hai. The other animated film, awaiting release soon is Warner Bros. and Goel Screencraft’s Bird Idol.
According to the film’s director, Jyotin Goel, “Animation movies are routinely amongst the global film industry’s top earners, proving that nothing appeals more to audiences than the fantasy worlds into which animation movies draw you. But like any other movie, the bottom line rests on the story.”
And so Jyotin has left no stone unturned at the scripting stage of his labour of love. Just so that it appeals to the youth, he has collaborated with his young son, Dev, who’s co-written and assisted on the film. Of course, in a globalized world, where foreign animation movies are constantly being dubbed, Indian animation movies have to maintain international quality. Interactive Entertainment, the animation team of Bird Idol, promises just that.
Says Jyotin, “Animation is the next sunrise sector for the Indian film industry. All it needs is one solid hit to breakthrough.” Warner Bros. must be convinced that Bird Idol will prove to be that ‘one solid hit’.
