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Prime Focus, the leading post-production studio in India, hosted a special show of Guzaarish on 19th November at Cinemax Infiniti Mall in Bombay. Right from supplying cameras to doing the DI, VFX and other postproduction work, Prime Focus has worked hand-in-hand with Sanjay Leela Bhansali to give Guzaarish the tremendous visual appeal and the supreme gloss it has got. The post-production studio has also made the digital cinema masters for Sanjay Bhansali’s labour of love. Says Rohan Desai, DI supervisor and colorist of Prime Focus, “Like Sanjay Leela Bhansali’s Black was a turning point for DI (done by Prime Focus) in this industry, Guzaarish will be a turning point for Prime Focus as the true one-stop shop to deliver complete top-quality DI and VFX work, and also to deliver the final film prints and digital copies, which is what the audience will see. It is a mark of our veritable integrated services profile.” Desai concludes, “With Guzaarish, we have proved that Prime Focus is the very best to use technology correctly and creatively to tell the stories our filmmakers want to tell.”
