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Join UsWhich is the best time to release a big ticket movie in India? Here’s a bit of information collected by our loyal reader Rajiv Varghese from our database to help you analyse. Read here:
Whilst Republic Day and Independence Day have the additional advantage of only 1 day, the other 3 holidays are more beneficial as it is a festive season.
The Average of Eid releases has been the highest till now at 200 Cr for the last 4 years. Closely followed by Diwali with 197 Cr and Christmas with 180 Cr.
With PK expected to do roaring business, its average is bound to rise. For overseas business, Christmas might be the most lucrative with holidays almost across the globe, followed by Eid with holidays in Middle East and Asia.
| Year | Special Day Release | Film | Release Date | Opening Day | Opening Weekend | Opening Week | Lifetime | Box Office Verdict |
| 2011 | Republic Day | Dhobi Ghat | 21 Jan | 2.85 | 9 | 12 | 14 | Plus |
| 2011 | Eid | Bodyguard | 31 Aug | 21 | 86 | 115 | 142 | Superhit |
| 2011 | Diwali | Ra.One | 26 Oct | 18 | 91.1 | 103.25 | 118 | Plus |
| 2011 | Christmas | Don 2 | 23 Dec | 15.3 | 48.55 | 73 | 100 | Plus |
| 2012 | Republic Day | Agneepath | 26 Jan | 23 | 67 | 91.08 | 123.05 | Superhit |
| 2012 | Eid | Ek Tha Tiger | 15 Aug | 32.92 | 116.05 | 135.05 | 198 | Superhit |
| 2012 | Diwali | Jab Tak Hai Jaan | 13 Nov | 15 | 81 | 98 | 120.65 | Superhit |
| 2012 | Diwali | Son Of Sardaar | 13 Nov | 10 | 64.05 | 83 | 105.03 | Hit |
| 2012 | Christmas | Dabangg 2 | 21 Dec | 21.1 | 63.6 | 107.6 | 158.5 | Superhit |
| 2013 | Republic Day | Race 2 | 25 Jan | 15.1 | 51.3 | 75.5 | 102 | Plus |
| 2013 | Eid | Chennai Express | 9 Aug | 33.1 | 100.35 | 156.6 | 226.7 | Superhit |
| 2013 | Independance Day | Once Upon A Time In Mumbaai Dobaara! | 15 Aug | 11.5 | 41 | 54.25 | 65 | Losing |
| 2013 | Diwali | Krrish 3 | 31 Oct | 24.25 | 68 | 164.5 | 240.5 | Hit |
| 2013 | Christmas | Dhoom 3 | 20 Dec | 36 | 107 | 185.5 | 280.25 | Hit |
| 2014 | Republic Day | Jai Ho | 24 Jan | 17.5 | 58.5 | 87.75 | 111 | Plus |
| 2014 | Eid | Kick | 25 Jul | 26 | 83.5 | 164 | 233 | Hit |
| 2014 | Independance Day | Singham Returns | 15 Aug | 32.00 | 77.55 | 112 | 141 | Plus |
| 2014 | Diwali | Happy New Year | 24 Oct | 44.97 | 108.86 | 157.5 | 203.3 | Plus* |
| 2014 | Christmas | PK | 19 Dec |
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